Underpricing: A Good Idea?

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Real Estate

Underpricing: A Good Idea?

Underpricing is a market strategy used by some realtors and their clients. While underpricing a home can spark more buyer interest--and more competition--it can mean the seller ends up having to evaluate 20-30 offers rather than 5-6 more qualified ones.

For buyers, I arm my clients with the knowledge that in hot neighborhoods, the properties may be underpriced. On the other hand, the market is also doing its part to drive up prices in desireable locations.

There are opportunities for buyers in many parts of the East Bay where properties are not underpriced. I’ve placed many clients in neighborhoods they did not anticipate would be there home when they started their search--and they’re very happy now!

Let's talk about your next property investment: (510) 926-2294

David Kittner
Expertise in everything real estate.